The data age has seriously entered the world of betting and has consequently changed it. This applies to both the way you bet and what you can bet on. In the old days, access to information was limited. You could, of course, read a newspaper or betting magazines, but then you would just bet on the same things as everyone else. Some may have been lucky enough to have a brother-in-law on one team, who could give tips on which players were injured or unavailable. Also, there were always some know-it at the pub that could affect the way you were betting, but most of it was probably based on pure instinct or personal preference.
Today, everyone uses the internet. You can always collect fresh information about all the teams and players, and all kinds of statistics. Whatever tips you get at the pub can easily be verified. And all of this is free and accessible to everyone. How you use the information is up to you.
It’s not compulsory to use the internet, and many still find it more fun to follow their intuition. Imagine the joy when an arbitrary coupon goes in and the experts are completely stumped. This is and will always be a significant part of betting. Regardless of what information you might or might not have, betting is still so easy that everyone can place a bet, and everyone can win. There is also a much wider range of markets to bet on. With all the information directly available, you can bet on more than just the result of the match. For example, if you are an expert in statistics, you can bet on the number of corners during a match, how many cards are dealt or how many goals are scored.
If you haven’t placed your bet before the start of the match, you can do so while it’s played. All you need is access to the internet. You can place a bet ten minutes after the match has started. There are solutions that support this almost right up to the last minute of play. The winnings get smaller as the probability of a given result increases, but live betting can make the match more interesting.
The British could also only bet on the home leagues. This is no longer the case. When football takes a break in the British Isles, it’s possible to bet on series or cup matches all over the world. All things considered; you are in a better position than ever before. It’s all about winning over the bookmakers. In fact, they have no better access to information than those who place the bets.